Popular Nigerian financial services institution, FCMB Group Plc has launched a new TVC campaign tagged “The Power of the Group”.
This campaign underscores the digital transformative and SME-supportive bank’s ideology of success not achieved in isolation but through shared purpose and collaboration.
The new television commercial which last 90-second powerfully contrasts individual achievements with the strength of collective effort, posing the question: What defines true strength? Is it one person’s bounce, a single dribble, or two passes, or is it a team’s victory? Is it a lone step or the coordinated precision of a choreographed dance? Is it a single beat or the richness of a full symphony? Through these compelling contrasts, the commercial highlights that true impact comes from unity.
The campaign also celebrates the idea that success is built on collaboration, not on individual effort alone. Collaboration fosters resilience, drives innovation, and helps individuals, businesses, and institutions create lasting impact.
“The Power of the Group” reflects FCMB Group’s approach as a diversified holding company, with its banking, consumer finance, investment management, and investment banking subsidiaries all working together to serve nearly 14 million customers. These entities collaborate to provide comprehensive solutions that drive inclusive growth and sustainable development.
Promoting collaboration, innovation, and collective impact, the campaign reinforces the strength of working together toward shared goals. It encourages viewers to recognize their role in a broader network and contribute to the collective good—a message that resonates particularly in the Nigerian market, where community and social bonds are highly valued.
“The Power of the Group campaign” will grace major media channels—including television, digital platforms, out-of-home media, and experiential activations—throughout 2025.
The campaign invites customers, investors, and stakeholders to experience the strength and impact of the FCMB Group’s collective power.
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