After an exciting regional audition all is now set as the Maltina Dance All (MDA), the much awaited family dance show hits television screens across the nation and beyond today.
13 out of the 25 family representatives that were selected during the regional audition were able to qualify their families for the show. The number would be further reduced to 10 families who will eventually be admitted into the MDA academy.
The show will continue on a daily basis until the grand finale which will be held on September 21, 2013 at Eko Hotel and Suites, Lagos. Tagged the “The Evolution”, MDA has over the years attracted a cult following among Nigeria’s youths and families because of its ability to bring family members together. It will be beamed on Nigerian Television Authority (NTA) 5.30pm, Silverbird TV (STV) 8.00pm and Galaxy TV 8.00pm.
After a gruelling and exciting regional audition in Port Harcourt, Abuja and Lagos, the judges selected the Ebute, Ebenezer, Dosa, Briggs, Ibrahim, Clement, Asiyefia, Ekado, Enweribe, Ikumoinein Tom, Ibeatuchie and Idundun families to vie for slots in the academy.
N6 million and a brand new car is at stake in this year’s edition. The first and second Runners Up will also get N1million and N500, 000 respectively. The show, according to Mrs Ngozi Nkwoji, senior brand manager, Maltina, is renowned for “sharing happiness” and promoting togetherness with friends and loved ones.
Speaking about the show, Mrs Ngozi Nkwoji, Senior Brand Manager Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the 7th season of MDA, 7 years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.
We put a lot of work into it. Every year there is something bigger and better. What we are doing with Maltina Dance All is to “share happiness” and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Nigerians love to dance. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market”.
It would be recalled that the maiden 2007 edition produced the Onye family; in 2008 it was the Opuwari family that carted away the star prize; in 2009 the nation’s best dance family were the Ibiams, in 2010 the Adejoh’s held sway and in 2011 the Ekuboh’s showed Nigerians why they were crowned the number one dance family. In 2012 the Greens were crowned the best dance family with the unforgettable swinging moves of Opus and his sister.
From all indications, MDA “The Evolution” will excite, entertain and enliven the family space more than the TV audience would ever anticipate. Evidently, the stakes are higher, dance instructors are ready to go and the Maltina brand is determined to enhance national family bond through the viable instrument of music and dance theatrics.
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