“Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.”
The above quote by late South African President, Nelson Mandela, has been a source of inspiration for a lot of people including the ever-stylish and beautiful Oluwakemi Juba, Chief Executive Officer (CEO) Kojhairways.
Like any other business concern, her hair business was also jolted by the COVID-19 pandemic which claimed several lives and saw businesses being shut down.
With a vast interest in the beauty industry, hers cut across sales of all types of hairs including human hair, human hair blend, Vietnam hair, and fiber wigs was able to survive with a lot of hard work, a dint of luck, and by the grace of God.
Like a cat with nine lives, the Sagamu, Ogun State indigene and graduate of Business Administration from Tai Solarin University of Education surmount the challenges of COVID-19 by thinking out of the box, finding creative ways to carry on her business in the beauty industry, delivering within Lagos State in 24 hours.
While doors were shut on parties and gatherings, Juba, who is happily married realised that people still needed to look good despite not going to functions and office, thus capitalising on the opportunity to carve a niche for herself even going as far as delivering her product outside the country.
To ensure her business concern continued to thrive, she sought out choice clients who needed to look good while staying at home and those needing exclusive birthday shoots, as she gave out the royal treatment for which she has become known.
Today, the rest is history, as she is one of the living testimonies of those who survived a better sweet year in 2020, despite the COVID-19 pandemic which saw a lot of people staying at home.
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