Boomplay has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to Africa.
By the agreement, Boomplay will distribute Warner Music’s collection of songs in Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda, and Zambia.
On the partnership, Joe He, CEO of Boomplay, said: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.
“I am totally excited about our licensing deal with Warner Music Group. This partnership brings about a huge increase to our catalogue thereby making a variety of music available to hundreds of millions of Nigerians,” Dele Kadiri, Boomplay‘s General Manager in Nigeria said.
In the past year, Boomplay has been on the crest of a wave, announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version in December 2018.
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