Soft-spoken and erudite businessman, Abisoye Ayoyinka Fagade has always had it good as far as anything he touches is concerned. In his industry, he is King Midas, from a positive perspective.
Before becoming a businessman, Fagade was one of the great and bright brains who led the team at Verdant Zeal’s subsidiary, RedGecko PR Limited, nearly the most outstanding and prestigious Public Relations firm in Nigeria then.
Having achieved his goal at RedGecko PR Limited, Fagade’s next pedestal was setting up his outfit, an achievement that was no mean fit, but was done with much aplomb.
As the Founder/Chief Executive Officer of Sodium Brand Solutions, an integrated marketing communication firm, highly creative, intelligent, and eloquent Fagade attracted some of the biggest brands in Nigeria including Coke Studio, Unilever, Ariston, Lagos State Government, Kwara State Government, NASCON, Chevron, A&P Foods, and many others.
With the brands under his belt, the bearded man made sure his team consisting of extremely intelligent marketing professionals optimized the objectives of each client vis-a-vis the brand portfolio.
As a philanthropist, Fagade has always prayed for a better Oyo through his foundation ‘Oyo Si Ma Dun’ (OSMD), hence the popular moniker is associated with him. A philanthropist in his right, he hopes for a better tomorrow for children, youths, and the aged at home and abroad.
Politically, he has also offered himself to serve the good people of Oyo, to show them more of the love that is synonymous with him. Fagade has not given up on his people, as he believes strongly that Oyo would still be great.
A man of many successes, Fagade’s latest win, an appointment by President Bola Ahmed Tinubu as the Director General of the National Hospitality and Tourism Institute, is a confirmation of his achievement on many fronts
“Hospitality is about people and experiences, and in today’s world, it is essential to train students to understand both local and international guests.
“We need a curriculum that combines practical skills, cultural sensitivity, and an understanding of global standards,” Fagade is quoted to have said in a recent statement. No doubt, Fagade will win big in this new adventure.
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