It has been in the rumour mills for some time, but we can authoritatively
confirm that history is in the making as the first radio station for women
and the family is set to hit the airwaves.
According to sources, the National Broadcasting Commission (NBC) recently
issued broadcasting licence to St. Ives Communications as operator of a
specialised radio station for women. By the time the radio station is
launched and comes on air very soon, it will be the first of its kind in
this part of the world.
According to findings, the initiative is the brainchild of Dr. Tunde
Okewale, the Chief Medical Director at St. Ives Specialist Hospital, Lagos
and veteran broadcast journalist, Toun Okewale Sonaiya, a Director of St.
Ives Communications, owners of the radio station.
Dr. Wale, as he is fondly called, is said to have been inspired to conceive
the idea of a radio station for women having worked and related closely
with female clients in his career. This has made him to understand the
plight of Nigerian women and their struggle to be heard. “He felt a need to
fill an obvious gap in the Nigerian broadcast industry,” our source said.
He added that the brains behind the gender-sensitive radio station believe
that the initiative will improve the lot of the Nigerian woman by the time
the station comes on board.
As the radio station prepares to commence operations, it will provide a
platform to engage on issues of local, national and international
importance for Nigerian women. Its programming will be targeted towards the
advancement and social wealth of Nigerian women and their families. Our
source revealed that the radio station will provide the womenfolk access to
a truly quality, informative and entertaining programming that will cut
across business, politics, sports, news and entertainment from the woman’s
perspective.
Our source also revealed that the radio station will not only focus on
women, but will also cater for the interests of the male gender and the
entire family, while highlighting issues that are very important to women.
As the radio station prepare to hit the airwaves with its test
transmission, our source revealed that the station will hit the airwaves,
broadcasting to Nigerian homes on 91.7 frequency modulation (FM) channel.
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