R-L: Head of Marketing, Seven-up Bottling Company, Norden Thurston, ace musician, Sound Sultan and Commercial and Sponsorship Manager, Trace Urban, Bassey Aniefiok, at the Pepsi Trace Urban Party held over the weekend.
The crème de la crème of Nigerian entertainment industry, at the weekend thronged Tilt House, Lekki for the Pepsi Trace Urban party, to have fun and be in the mood for Christmas. The event was refreshed by Pepsi.
Everyone at the party held a brand from the stable of Pepsi as they danced to the sonorous music from DJ Neptune and DJ Spinall. Both DJ’s thrilled the guests with old and new school, foreign and local music mixes that pulled people to the dance floor.
Leading the pack of top celebrities that graced the event was Pepsi brand ambassador, Lynxxx, Sound Sultan, rap duo of Phyno and Olamide. Both excited other guests as they trooped in with a combined large entourage. Presh, former member of the group, “KC Presh” and Praiz, the “Rich and Famous” crooner was also in attendance.
Olamide and Phyno, called on other brands to think “youth” like Pepsi because the youths are the future of any nation. They thanked Pepsi for supporting the music industry and hoped the company continues doing so while encouraging others to emulate the brand.
Head of Marketing, Seven-up Bottling Company, Norden Thurston, said: “When it comes to youth and talents, Pepsi is committed to supporting platforms that enable gifted young men and women to achieve their dreams in life. Pepsi has credible platforms like Nigerian Idol, Pepsi Top 10 Music Chart, Rhythm Unplugged and many others for music, Pepsi Football Academy, Pepsi Street Cup Tournament and COPA Lagos are some of the sports platforms used to meet the passion point of youths.”
“We intend to continue supporting the youth through these platforms and Trace Urban Party is definitely a good platform that we appreciate and the youths appreciate as well as you can see from the large turnout at the party.” Thurston said.
Pepsi brand’s support for Trace Urban Party is one of the many ways it appreciates the brands teeming consumers who have been loyal over the years, giving them reasons to be happy and “live for now”.
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