When recently a friend and colleague Pasychikero.com did a write up on the artistes of Mavin Records, i initially felt disappointed by his judgement.
In his write up, he made mention of issues like initially thumb printing Don Jazzy’s new gang, Marvin Records, as the better side compared to the squad which D’banj has today. He went on to say that after several months, the artistes under Mavin Records have shown their true colours and according to him, it’s worst than colour riot!
He went further to say that Marvin Records is now a collection of confused and powerless artistes! According to him, the achievement of Marvin Records and DB Records had shown us that Don Jazzy was the creative guy while D’banj was the business man. The way they have managed their respective businesses have shown what they brought to Mo’Hit’s table.
In conclusion, he did an analysis of the individual artistes on Mavin Records and this is what Pasychikero.com had to say:
Wande Coal:
Came on board with good singing but has since stopped singing and have started talking on beats like Dbanj did. One finds it hard not to believe that Marvin Artistes Tiwa excluded have adopted Dbanj’s style as the only way to conquer the musical world. That’s too bad.
Dr. Sid:
Music shouldn’t be Dr. Sid’s profession. I think he should go back to the hospital and try his luck there. Before now, he said D’banj was his stumbling block, D’banj is out yet Dr. Sid hasn’t become a super star. With all the great beats from Don Jazzy, Dr. Sid has not been able to put the right vocal key to ignite his super stardom.
Da Prince:
This guy shouldn’t even be a musician in the first place. Ok, he has the sex appeal to an extent which ladies love but he hasn’t been able to leverage on that musically.
Tiwa Savage
This damsel and Wande Coal are the only musicians on the label but since Tiwa Savage got to Marvin Records, she has not seen her period. Period!
In summary it will be very hard to sell most of the Marvin guys as brands. Most of them lack what it takes to be enigmatic! Besides Tiwa Savage and Don Jazzy himself nobody else will easily be seen as a complete brand. My advise to Don Jazzy is to open his toilet and flush some artistes out of the Mavin building.
While I initially found it hard to agree with my friend, I have been forced to give pasychikero.com a nod with his judgement. The only person who has been productive in the Mavin setup is Tiwa Savage, but perhaps due to her new manager and fiancee the lady has now turned into something else, as pride has no doubt taken over her.
We can only hope her debut album is not an over hyped work resulting from a good public relations job.
As for the days of Wande Coal’s “Mushin to Mohit”,those are over and what is left in Mavin should just be flushed into the closet, as pasychikero.com said.
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